The blame is the increase in websites
According to their clarified report on the situation of online advertising, adknowledge found for the year 1998 that a continuously growing number of websites of all kinds will look for advertising. From december 1997 to december 1998, the websites aimed at business by advertising should have grown by 38 percent. One third of the sites relied in 1998 offer classified ads or shopping.
But with the propagation of websites looking for advertising, the competitive prere is apparently increasing. The revenues that achieve websites with advertising, sink continuously. Tost an advertisement in december 1997 an average of 37.21 US dollars, only $ 35.12 in the end of 1998, which is a decrease by 6 percent. Only in the computer / technology divisions and shopping / transactions increased advertising expenditure. Kevin wandryk from adknowledge believes that the exhausting trend will continue through the steadily growing number of websites. At the beginning, the online advertisement was often cheap or was only exchanged because the medium was new, then the profit-breaking of the upcoming web will now be rendered by a superpoint of advertising bursting on the worldwide market.